AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Fast Food Apps on iOS in Australia
A look at the first quarter of 2021 shows significant user engagement with top fast food apps on the iOS platform in Australia. Sensor Tower provides insights into downloads and active users for industry leaders.
As the fast food industry continues to embrace digital transformation, Sensor Tower's data reveals how the top fast food and fast casual restaurant apps performed on the iOS platform in Australia during the first quarter of 2021.
MyMacca's, the app of McDonald’s Australia Limited, showed a consistent download trend with a peak of around 21K in mid-February. The app's weekly active users fluctuated over the quarter, starting at approximately 264K and reaching up to 309K by the end of March.
For KFC - Order On The Go, downloads dipped to around 10K in early January before spiking to nearly 19K in late February. The app maintained a strong user base, with active users starting at around 148K and hitting a high of approximately 169K in the same late February period.
Domino's saw a steady number of downloads, with figures generally hovering between 7K and 11K. The app's active users remained consistent, with a slight increase from around 46K to 45K over the quarter.
The Hungry Jack’s Deals & Ordering app experienced downloads in the range of 7K to 9K, with a noticeable uptick to around 9K at the end of March. Weekly active users showed modest growth, starting at approximately 89K and ending the quarter at around 93K.
Lastly, the Boost Juice app downloads varied, with a low of about 4K and a high of 5K. The active user count for Boost Juice displayed a similar pattern to its downloads, starting at around 17K and peaking at just over 18K in early March.
For more detailed insights and data on the performance of these apps and others within the fast food industry, Sensor Tower provides in-depth analytics and trend analysis.
